According to Experts – “Mobile phones will overtake PC’s as the most common web access device worldwide”.
Of course, the first step is to ensure you have a mobile presence and having a mobile website. Once you have your website, you will need to actively promote your website in order to generate some ROI and serve your customers better. Here are some examples of how you can do this:
1. On Your online Website
Advertise your mobile website on the your current website. Doing something simple like putting a “Connect with us” mobile banner in a conspicuous place is good start. Not only is this quick and easy but also a free way to leverage your current website.
2. Use your Blog
Write a blog post titled something like “Connect with us on your Smartphone”. Going ahead and announce your new mobile website in detail and explain all the benefits in doing so. Ask your blog users to send feedback on other features they would like to see. Don’t forget to do a follow-up post announcing any website updates you have made as a result of the feedback to received.
3. Getting Social
Allow social “sign-in” into your mobile website. For example: you by enabling the social media icons on your KwikMobi site, users can now instantly sign-in to their Facebook, Twitter and Dig accounts directly from one of your mobile site pages. This allows your users to share comments with their friends and is a powerful way to interact with your brand.
4. Mobile Coupons
Mobile coupons are an easy way for you to encourage your customers to try your product or visit a location. Mobile coupons have a 3-4 time higher redemption rate then typical print coupons and cost far less. By coupling SMS marketing with mobile coupon delivery, you now have an even more powerful way of driving more sales and customers to your business.
5. Email Marketing
If you have a customer email database, send out a blast announcing your mobile website. By Coupling your email with a coupon, your customer will have a strong call-to-action to interact with your mobile website and offers.
6. Signage & QR Codes
You can leverage your current print media campaigns (Newspaper, billboards, Posters, Brochures, Flyers, Banners etc…) by putting details of your mobile campaign on it. QR codes can act as a bridge between your offline and online media. QR stands for “quick response” and is becoming very popular in magazines, posters, labels, bottles, brochures, flyers etc… These codes attract the eye so put them anywhere possible to drive smartphone users back to your mobile website.
7. Mobile Search Engines & Directories
Don’t forget the power of Search engines in today’s mobile society. Remember to submit your mobile website details to mobile search engines like Google mobile, Yahoo mobile, MSN mobile, AOL mobile, Ask mobile etc… Similarly, ensure that you have submitted your mobile website to mobile directories as well for extra exposure and punch.
8. Online Press Release
Press releases have always been a great way to get the word out. Issue an online press release regarding the development of your new mobile website. Everyday there are thousands of users, bloggers and writers in the mobile world who are always looking for new stories and case studies. Once they find your story they have the option to further relay the story on their own network furthering your exposure.
9. Integrate with Other Marketing
Mobile needs to promoted every time possible so don’t forget to integrate it into all of your traditional marketing initiatives including: Radio, TV, Newspaper, Online and any other physical marketing campaigns.